So what is marketing? Marketing is the process of planning the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy individuals and organizational objectives. So you ask yourself, how do top marketing companies like CR Digital Design market your products and services? Simple we target and define an unexplored and under explored market segment, develop a product to to fit an unfulfilled need, and give you the tools to move the goods.

Marketing includes market research, advertising, public relations, direct marketing, product promotion, pricing and distribution, as well as lots of other things. So what does all this mean?


Market Research
Helps form, refine, and understanding of your audience. It answers question about how the market feels about your competitors and what the current market trend are.

Advertising
Helps get your message across to your customers. Once your message is completed CR Digital Design embodies it in an advertisement and aligns your media with your target audience.

Public Relations
Helps make the story of your success a news story. People like to see a positive tail, and the more your company can spread the upbeat story of your business, the greater the result. Purchasers like to buy from successful companies which leads them to feel validated in their buying decision.

Direct Marketing
Direct marketing includes database marketing, direct mail, mailing list options, and more.


Drip Marketing
What is drip marketing? Drip marketing is a direct marketing strategy that involves sending out several promotional pieces over a period of time to a subset of sales leads. The method of drip marketing can help you avoid the sell-produce curve. An effective way to use drip marketing is to consistently do something each month to keep your name in front of your current clients and prospective clients. By doing this you diminish the sell-produce curve and will find that you will have a steady amount of business coming in the door.

Internet Marketing
Are you planning for explosive sales this year through an effective, organized Internet marketing campaign or are you maintaining your status quo and hoping for the best? A planned, organized Internet marketing campaign with rotation through a variety of targeted sites, directories and venues is not hard to coordinate, does not need to cost a great deal of money and can generate traffic and sales faster than search engine submissions alone. It takes a bit of research and a solid knowledge of your target customer, but you can plan and implement a simple marketing campaign in the space of a dedicated day.

Search Engine Marketing (SEM)
is the practice of marketing or advertising your web site through search engines, like Google, Yahoo or MSN. Search engine marketing (SEM) may consist of one or more of the following components:

  • Search Engine Optimization (SEO) - Search engine optimization is the practice of applying techniques to maximize your ranking in organic, or natural search results. Organic search results are the rankings of web pages returned by a search engine when you search for a specific word or phrase - a "keyword" or "keyword phrase".
  • Pay Per Click Advertising (PPC) - Ads you place for your web site with a search engine, such as Google or Yahoo. You bid the amount you are willing to pay per click. The more you bid, the higher your ad will appear in the search engine results

Product Promotions
Gives you options for pushing your product into the marketplace, generally over a short period of time. Coupons, special offers, event tie-ins, and promotional products are all examples of promotions.